I have found out a company located in Barcelona called DAEM Interactive which specializes in Marketing over the Mobile. They have a very interesting approach that I would call "push" marketing (guess there may be already a technichal name but I do not know it). Let's put an example: As I walk along a busy city street I see an advert in a wall that displays a pair of shoes I fancy. If I want more info I just have to take a picture of the ad using my camera-phone and shortly afterwards I shall receive info about those shoes such as price, retail shops, wallpapers, etc.. The idea looks really interesting to me as it is the user who drives the action rather than the marketer. Moreover it takes advantage of technologies already available in the market (camera-phone, MMS, GPRS,etc).
If I had to bet I would say that this kind of marketing will work out and succeed.. And, surprisingly enough, this idea doesn't come from Finland nor Japan it comes from and it is been fully developed in Barcelona. Take a look!
2 comments:
I wish they NEVER invented it. How am I gonna be exclusive if anyone can picture me and know where I bought my things?
Where is the limit between that and pictural abuse??? (oooh, no, I wasn't taking a picture of you naked, I was just wondering where you got that necklace...).
See, it's not so easy.
Nini, you take pictures of ADVERTS (ex. wall picture, magazine picture) but not directly from people's clothes! That is yet technologically impossible
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